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<title>Broadcast Data Systems</title>

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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Broadcast Data Systems</span></span>

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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Broadcast Data Systems</caption><tbody><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Internet Music Data Analysis</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1982<span style="display:none"> (<span class="bday dtstart published updated">1982</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">

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<ul><li><a href="Robert_Uhlmann" title="Robert Uhlmann">Robert Uhlmann</a></li>

<li>Hal Oppenheimer</li></ul></li></ul></div>

</td></tr><tr><th scope="row" class="infobox-label">Defunct</th><td class="infobox-data">2022<span style="display: none;"> (<span class="dtend itvend">2022</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality">Kansas City, Missouri</div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data"><div class="plainlist"><ul><li>

<ul><li><a href="Canada" title="Canada">Canada</a></li>

<li><a href="Mexico" title="Mexico">Mexico</a></li>

<li><a href="United_States" title="United States">United States</a> (including <a href="Puerto_Rico" title="Puerto Rico">Puerto Rico</a>)</li></ul></li></ul></div>

</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><div class="plainlist"><ul><li>

<ul><li>Music Connect</li>

<li>BDS Radio</li>

<li>BDS Realtime</li>

<li>ENcore</li>

<li>Musictracking</li></ul></li></ul></div>

</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="Luminate_(company)" title="Luminate (company)">Luminate</a></td></tr><tr><th scope="row" class="infobox-label"><a href="Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="MRC_(company)" title="MRC (company)">MRC</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.bdsradio.com">www<wbr>.bdsradio<wbr>.com</a></span></td></tr></tbody></table>

<p><b>Broadcast Data Systems</b> (also known as <b>Nielsen BDS</b>, <b>BDS</b> or <b>Luminate BDS</b>) was a service that tracks radio, television and internet airplay of songs. The service, which is a unit of <a href="MRC_Data" class="mw-redirect" title="MRC Data">MRC Data</a>, is a contributing factor to North American <a href="Billboard_charts" title="Billboard charts">charts</a> published by co-owned magazine <i><a href="Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i>, including the <a href="Billboard_Hot_100" title="Billboard Hot 100">Billboard Hot 100</a> and <a href="Canadian_Hot_100" title="Canadian Hot 100">Canadian Hot 100</a>, when combined with sales and streaming data from Soundscan.

</p><p>BDS monitors airplay on more than 2,000 radio stations, satellite radio, and cable music channels across the United States (including Puerto Rico), Canada, and Mexico.<sup id="cite_ref-:1_1-0" class="reference"><a href="#cite_note-:1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Luminate distributes BDS airplay data in their suite of music data products, including Music Connect, BDSRadio, BDS RealTime, ENcore and Musictracking.<sup id="cite_ref-:1_1-1" class="reference"><a href="#cite_note-:1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>

</p><p>From August 2006 to its final June 2009 publication, BDS also provided chart data for <i><a href="R%26R_(magazine)" title="R&R (magazine)">R&R</a></i> after Nielsen acquired the trade. On September 10, 2009, the website <i>Radio-Info.com</i> struck a partnership with Nielsen BDS to provide radio airplay charts and related data for over 20 formats.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

<p>BDS was founded as <i>Broadcast Recognition Systems</i> by Robert Uhlmann and Hal Oppenheimer,<sup id="cite_ref-:0_3-0" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> in 1982.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Uhlmann developed the idea for automating airplay recognition after his experience working in the music industry in Florida. After returning to Kansas City, Uhlmann partnered with financier Hal Oppenheimer to start the company and develop the technology for tracking airplay data, which was originally developed to detect submarines by military contractors in Washington D.C.<sup id="cite_ref-:0_3-1" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>

</p><p>In 1986, BDS debuted their revolutionary audio recognition technology in front of the <a href="Recording_Industry_Association_of_America" title="Recording Industry Association of America">Recording Industry Association of America</a> as a new method of monitoring radio airplay of songs and commercial advertising. Prior to the debut of their tracking system the music industry relied on self-reported playlists from radio stations.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>

</p><p>BDS airplay data was first used on a Billboard chart on January 20, 1990, when Billboard magazine published their newly revised <a href="Hot_Country_Singles" class="mw-redirect" title="Hot Country Singles">Hot Country Singles</a> chart.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> On November 30, 1991, Billboard published the first <a href="Billboard_Hot_100" title="Billboard Hot 100">Billboard Hot 100</a> chart using airplay data from BDS.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Since its debut, BDS has become the standard for the radio and music industry because of its accuracy of detecting, tracking and monitoring songs,<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> thus eliminating the use of reporting and call-outs to trades and record labels when it comes to adding and testing tracks. The method has also helped tracks that only received airplay (songs that are not released as singles) become major hits, especially in <i>Billboard'</i>s Hot 100 chart, where several radio-only tracks have reached the top spot.

</p><p>In 1994, <a href="SESAC" title="SESAC">SESAC</a> became the first <a href="Performance_Rights_Organizations" class="mw-redirect" title="Performance Rights Organizations">Performance Rights Organization</a> to use data from BDS.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup>

</p><p>BDS was acquired by <a href="Billboard_(magazine)" title="Billboard (magazine)">Billboard</a> parent company BPI Communications.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In 1994, BPI Communications along with BDS were sold to Dutch media conglomerate <a href="Verenigde_Nederlandse_Uitgeverijen" class="mw-redirect" title="Verenigde Nederlandse Uitgeverijen">Verenigde Nederlandse Uitgeverijen</a> (VNU).<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> After VNU was reorganized and renamed the <a href="Nielsen_Company" class="mw-redirect" title="Nielsen Company">Nielsen Company</a> in 2007, BDS became known as Nielsen BDS.

</p><p>In December 2019, <a href="MRC_(company)" title="MRC (company)">Valence Media</a>, the parent company of <i>Billboard</i>, acquired Nielsen's music data business to establish its data division, MRC Data. The acquisition reunited BDS with <i>Billboard</i> for the first time since its spin-off to <a href="Prometheus_Global_Media" title="Prometheus Global Media">E5 Global Media</a> from Nielsen Business Media. The purchase included Soundscan, BDS, and Music360.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In October 2020, MRC and <a href="Penske_Media_Corporation" title="Penske Media Corporation">Penske Media</a> combined their data businesses to form a joint venture, named P-MRC Data. The joint venture would combine MRC Data, Alpha Data, and Variety Business Intelligence.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> P-MRC Data rebranded as Luminate in March 2022.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup>

</p><p>The service was retired in September 2022. As a replacement, Luminate partnered with <a href="Mediabase" title="Mediabase">Mediabase</a> for tracking radio airplay data.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><div id="MRC21" style="font-size:114%;margin:0 4em"><a href="MRC_(company)" title="MRC (company)">MRC</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li>MRC Media & Info

<ul><li><i><a href="Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i></li>

<li><i><a href="The_Hollywood_Reporter" title="The Hollywood Reporter">The Hollywood Reporter</a></i></li>

<li>MRC Live & Alternative

<ul><li><a href="Dick_Clark_Productions" title="Dick Clark Productions">Dick Clark Productions</a></li></ul></li>

<li>MRC Television</li></ul>

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<div class="navbox-styles"></div><div role="navigation" class="navbox" aria-labelledby="Nielsen_Holdings50" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Nielsen_Holdings50" style="font-size:114%;margin:0 4em"><a href="Nielsen_Holdings" title="Nielsen Holdings">Nielsen Holdings</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Units</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Gracenote" title="Gracenote">Gracenote</a></li>

<li><a href="Nielsen_Audio" title="Nielsen Audio">Nielsen Audio</a></li>

<li><a href="Nielsen_Media_Research" title="Nielsen Media Research">Nielsen Media Research</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former services and units</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="NielsenIQ" title="NielsenIQ">NielsenIQ</a>

<ul><li><a href="National_Consumer_Panel" title="National Consumer Panel">National Consumer Panel</a></li>

<li><a href="Nielsen_BookScan" class="mw-redirect" title="Nielsen BookScan">Nielsen BookScan</a> (outside the United States)</li></ul></li>

<li>Nielsen Business Media</li>

<li><a href="Nielsen_Broadcast_Data_Systems" class="mw-redirect" title="Nielsen Broadcast Data Systems">Nielsen Broadcast Data Systems</a></li>

<li><a href="Nielsen_SoundScan" class="mw-redirect" title="Nielsen SoundScan">Nielsen SoundScan</a></li>

<li><a href="Nielsen_VideoScan" title="Nielsen VideoScan">Nielsen VideoScan</a></li></ul>

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